🎙️ Episode summary:

In this episode, Gijsbert Koren explains how steward ownership helps companies stay true to their mission by separating voting rights from economic rights. Instead of maximizing profits for shareholders, the company serves its purpose long-term. Gijsbert shares examples like Patagonia and Time to Momo, and discusses the pros (mission continuity, employee engagement) and cons (harder fundraising, smaller financial exits).

📖 In this episode:

(00:00 ) The power of ownership

(00:31 ) Introduction to steward ownership

(02:12 ) Meet Gijsbert Koren

(03:27 ) What is steward ownership?

(06:09 ) Historical context and evolution

(09:04 ) Steward ownership in the Netherlands

(10:03 ) Starting with steward ownership

(11:20 ) Challenges and misconceptions

(14:01 ) Principles of steward ownership

(20:21 ) Attracting investors

(23:00 ) Consumer appeal and talent

(27:44 ) Decision-making in steward ownership

(31:45 ) Agree or disagree: statements

(34:03 ) Transitioning to steward ownership

💡 Key takeaways:

• Consider steward ownership to keep your company mission-focused.

• Separate voting rights from economic rights to enable self-governance.

• Define “enough” profit to align financial goals with your company’s purpose.

• Involve stakeholders in steward selection for diverse perspectives.

• Weigh the challenges of attracting capital against the benefits of mission control.

📌 Resources mentioned:

• We Are Stewards

• ShareTribe
• Connect With Gijsbert

➡️ About us:

People masterminds is a team of former scale-up People & Culture leaders who love working with fast-growing companies. We design what scale (or rightsizing) demands. No slide decks. No theatre. Just sharp minds and deep experience. This podcast is our way of sharing knowledge and experience for free. Want to know more about our other services? Visit our website ⁠⁠⁠⁠⁠⁠⁠⁠ or contact us.⁠