DiscoverPeople masterminds#63 - Corporate vs. Scale-up HR, with Annelot Fluitman from ING Netherlands
#63 - Corporate vs. Scale-up HR, with Annelot Fluitman from ING Netherlands

#63 - Corporate vs. Scale-up HR, with Annelot Fluitman from ING Netherlands

Update: 2025-08-27
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🎙️ Episode summary:

In this episode, Annelot Fluitman discusses the contrasting worlds of corporate HR and scale-up HR, providing insights into culture, strategy, and the impact of HR in different organizational structures. She shares her experiences at Shell, Uber, Best Secret, and ING, highlighting the unique challenges and opportunities in each environment. This episode offers actionable advice for HR leaders looking to bridge the gap between corporate stability and scale-up agility.


📖 In this episode:

00:00 Welcome Annelot Fluitman
04:22 Culture shock: corporate to scale-up
09:17 HR Role: scale-up vs. corporate
13:53 Making impact in HR
17:14 Shaping culture and leadership
24:59 Lessons learned: corporates and scale-ups
30:13 HR Practices: transferability and letting go
33:39 Agree or disagree: 5 statements
39:35 AI in HR & the ideal HR team


💡 Key takeaways:

  • Embrace change: Adopt a proactive approach to change, understanding the business agenda to drive impact.
  • Build strong foundations: Establish essential HR processes and policies early, including job frameworks and performance assessments.
  • Foster a bias for action: Encourage a “yes” mentality and resilience in the face of challenges.
  • Understand the business: Stay close to the business to be strategic.
  • Focus on skill sets: Focus on hiring for agility, data-centered roles, and business acumen.


➡️ About us:

People masterminds is a team of former scale-up People & Culture leaders who love working with fast-growing companies. We design what scale (or rightsizing) demands. No slide decks, just sharp minds and deep experience. This podcast is our way of sharing knowledge and experience for free. Want to know more about our other services? Visit our ⁠⁠⁠website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠ at info@peoplemasterminds.com

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#63 - Corporate vs. Scale-up HR, with Annelot Fluitman from ING Netherlands

#63 - Corporate vs. Scale-up HR, with Annelot Fluitman from ING Netherlands

Kristel Moedt; Eveliese Luiting