DiscoverThe Agile Brand™ with Greg Kihlström#616: Synthetic personas in market research with Ali Henriques, Qualtrics
#616: Synthetic personas in market research with Ali Henriques, Qualtrics

#616: Synthetic personas in market research with Ali Henriques, Qualtrics

Update: 2024-12-18
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What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?

Today, we’re joined by Ali Henriques, Global Director of Edge at Qualtrics. Ali is here to discuss how synthetic personas, AI, and digital qualitative tools are reshaping the future of market research, and share some insights from the Qualtrics 2025 Market Research Trends Report.

RESOURCES

Qualtrics: https://www.qualtrics.com


Qualtrics 2025 Global Market Research Trends Report: https://www.qualtrics.com/ebooks-guides/market-research-trends/


Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio


Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


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#616: Synthetic personas in market research with Ali Henriques, Qualtrics

#616: Synthetic personas in market research with Ali Henriques, Qualtrics

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