DiscoverInside Insights#62 - Why sample consistency is everything
#62 - Why sample consistency is everything

#62 - Why sample consistency is everything

Update: 2023-12-06
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Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king.




Pressed for time? Catch the key takeaways around the 51 min mark.

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#62 - Why sample consistency is everything

#62 - Why sample consistency is everything