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Lindsay Baca of www.lindsaybaca.com, today's interview guest, appeared on my radar in a different way to usual.

She joined the PhotoBizX Membership and had a hassle setting things up to listen to the premium episodes on her podcast app.

We jumped on a call, so I could help get it sorted, and we started chatting about her business.

I learned about her adventure sessions, which sounded amazing.

After seeing her website and social media, I fell in love with her photography – yes, I'm a total sucker for shallow depth of field, incredible outdoor scenes, and happy people with their dogs!

She has been in business as a photographer since 2012.

She was running three separate brands with three separate websites before rebranding and focusing exclusively on pet photography in the great outdoors.

Based in Portland, Oregon, in the USA, in this interview. Lindsay shares how she rebranded, raised prices, and found her niche (and happiness).

Here's some more of what we covered in the interview:

• Why Lindsay walked away from weddings to chase dogs — and never looked back


• How following her gut led to a thriving business and more time with her kids


• The turning point that changed everything in her business


• Doubling her prices = better clients, more bookings, no burnout


• What a $240K year looks like for a solo dog photographer


• Ditching “shoot everything” for “shoot what I love” — and earning more doing it


• The rebrand that flipped the switch — and how SEO helped her get found


• How upgrading to Sony levelled up her action shots (and client reactions)


• Why ongoing learning isn’t optional — it’s essential


• Turning pet lovers into print-buying superfans


• The relaxed sales approach that starts with a chat and ends with wall art


• Showing products early = bigger sales later


• A smooth client journey — from first phone call to artwork delivery


• Yes, the treadmill desk is real — and it’s boosted productivity big time


• Marketing with meaning — from ranking on Google to heartfelt Instagram posts


• Running a business with two little ones in tow — the real-life juggle


• Why giving back through pro bono shoots is part of the strategy


• The mindset shift that made community work a smart business move


• A full calendar and a big heart — how she avoids burnout while still giving back


• What’s next? More passion, more impact, and an even better client experience

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Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Lindsay shared. Is there something you heard that excited or motivated you to the point where you thought, ye