Today's guest is the lovely Ailis Anderson - Head of Brand & Marketing at Honestly Tasty.

Now Honestly Tasty make absolutely DELICIOUS fermented, mould-ripened, natural, plant-based cheeses like blue, brie, camembert and more.

Recently they acquired La Fauxmagerie - a brand who I worked for in the past and had the pleasure of seeing behind the scenes the care, passion and craft the Honestly Tasty team put into creating all these award winning cheeses!

I loved digging into Ailis' background regarding how nannying translated to working in a startup environment, how she got this role, and why she's so passionate about the space.

Ailis also mentioned the new Camden Cultured range which is STUNNING and may be some of my new favourite cheeses on the market! If you've never been impressed by vegan cheese, these are some of the brands that will help change your mind.

Enjoy this conversation - I sure did!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Honestly Tasty

06:14 The Journey of Vegan Cheese

14:07 Innovations in Plant-Based Cheese

17:06 The Vegetarian Journey

18:51 The Rebranding Experience

21:10 Shelf Presence and Market Strategy

22:22 Christmas Specials and New Products

24:16 Collaborations and Availability

28:02 Challenges in Direct-to-Consumer Shipping

31:52 The Soundtrack of Startup Life