DiscoverThe Impact Podcast: Social Media Marketing for Small Business Owners#63. Marketing 101: The Psychology of Social Proof & How to Use It On Instagram
#63. Marketing 101: The Psychology of Social Proof & How to Use It On Instagram

#63. Marketing 101: The Psychology of Social Proof & How to Use It On Instagram

Update: 2025-06-19
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Why do we trust reviews, follower counts, and “as seen in” logos so much? In this episode, we’re diving into the power of social proof. What it is, why it works, and how you can start using it to build trust and drive sales in your business.

If you’ve ever felt like you were saying all the right things but people still weren’t buying, social proof might be the missing piece to increase your sales!


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#63. Marketing 101: The Psychology of Social Proof & How to Use It On Instagram

#63. Marketing 101: The Psychology of Social Proof & How to Use It On Instagram

Brynn Puzey, The Impact Podcast