665: Writing better copy with thorough copywriting briefs
Update: 2024-05-29
Description
The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:
- Why copywriting briefs are so important
- What goes into them
- How to use them efficiently
And more...
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