67. Business effects part 1 - IKEA
Description
Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business:
- Offers, programs, or membership
- One-on-one coaching clients and containers
- Community
I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty.
Resources & Links:
- 150 Free Hooks
- List Building 101
- Manychat
- Stories that Sell
- IG University
- Kajabi 30 day free trial + 20 free story templates
- Around the Clock Masterclass
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
Related Episodes:
- Episode 65: Sales Psychology w/ @natasha.zoryk
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Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/
Mentioned in this episode:
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