DiscoverCMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

Update: 2024-05-16
Share

Description

 In this episode, you will discover:

  • A game plan to approach your first 12 months in a CMO role.
  • How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales.
  • The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.

References

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
  • Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
  • Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

  • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
  • Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

Comments 
In Channel
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

2024-08-2911:04

​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network

​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network

2024-08-0627:38

73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut

73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut

2024-07-1809:47

72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut

72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut

2024-06-1936:42

71. Marketing leadership lessons with Bev Bury, CMO at Flinders University

71. Marketing leadership lessons with Bev Bury, CMO at Flinders University

2024-06-0512:09

70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

2024-05-2311:54

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

2024-05-1636:02

68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation

68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation

2024-05-0818:30

67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia

67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia

2024-04-3017:25

66. Agile Marketing in Action: UniSA’s Marketing Transformation

66. Agile Marketing in Action: UniSA’s Marketing Transformation

2024-04-1740:30

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches

2024-04-0917:04

64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work

64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work

2024-03-1915:01

63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams

63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams

2024-03-1403:37

62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation

62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation

2024-02-2041:54

61. Design your marketing team structure to fit your company's growth stage

61. Design your marketing team structure to fit your company's growth stage

2023-12-1947:40

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign

2023-11-2255:51

59. Why you need a Marketing Operations team and how to build one

59. Why you need a Marketing Operations team and how to build one

2023-10-2653:50

58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness

58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness

2023-09-1149:02

57. The First 90 Days with Calendly CMO, Jessica Gilmartin

57. The First 90 Days with Calendly CMO, Jessica Gilmartin

2023-07-1046:51

56. How to get started with Agile Marketing

56. How to get started with Agile Marketing

2023-06-1353:55

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

Ty Hayes and Bev Bury