70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
Description
In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University.
Tune in as Ty reveals:
- The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector.
- How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration.
- How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University
- The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles.
This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth.
References
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CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking
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Hacking Growth, By Sean Ellis
Contact Growth Generators
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This podcast was produced by Ty Hayes and edited by Clare Ryan.
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