#7 From Self-Serve to Sales-Led: Candu’s Bold Strategy Pivot
Update: 2025-09-23
Description
In this episode of Indie Board Session, two SaaS founders break down how AI is forcing a rethink in content creation, GTM, and marketing strategy:
Jonathan Anderson, CEO of Candu, a no-code UX editor
Riccardo Montis, Founder of Dealshake, a performance marketing agency
Here’s what we cover:
How B2B tools can supercharge audience targeting
Why and how Candu ditched self-serve and went sales-led
How marketing teams are being restructured in today’s hyper-competitive landscape
If you are leading content, growth, or product, this episode is packed with practical insights and sharp founder takes from the front lines.
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