http://feeds.feedblitz.com/-/63534217/0/ibmaudioblogs.mp3

Have you ever wondered how to get the attention of the leaders in your market?

We all know connecting with the right people in your industry will propel your success. But getting their attention can be tough and sometimes next to impossible.

In this post I'll share a guaranteed way to cut through the noise and get a response from most influencers (as long as it's not Richard Branson or Oprah).

This strategy bypasses all the usual advice to build a relationship over time. It goes beyond the typical "magic words" that supposedly get your email read.

What I'm about to share works much faster and with a higher rate of success.

Honestly, I'm surprised that more people don't do this. I can count on one hand the number of people I've seen use this technique, but the results have always been stellar.

The fact that so few do this is exactly why it works so well. So what is the secret?

 

The One Thing Every Influencer Needs that Only You Can Offer

You've likely read the following usual advice: to get what you want most, you have to first help others get what they want.

This certainly is true. The desires of most influencers fit into one of three categories.



* Impact the lives of more people

* Make more money

* Have their work validated or recognized



But how do you help an important influencer with any of these things when you first start out?

You don't have a list to promote to. You don't have connections to offer. You don't have skills that they don't already have access to.

So what do you give them?

As it turns out, there is one thing you can offer that no one else can. It delivers results in all three of the categories above.

It has the power to not only get your email read, but to earn you an enthusiastic yes rather than a polite "no."

What is it?

Your success story.

Why it Works so Well

Everyone influencer needs testimonials and case studies proving that their stuff works. It's a key element for successful marketing. Any savvy influencer knows this.

Also, success stories make powerful content for their site and press appearances.

And even if they already have success stories, more is always better. Your story is unique.

Influencers need a variety of stories to share in order to relate to the wide variety of people in their audience.

This has a high value for influencers for two reasons.



* The percentage of people that take action, achieve measurable results and document it is very small

* It's a pain to track down these people down, follow up on their progress, get a testimonial and obtain permission from them.



So make it easy for them. Be their success story.

Not only will you get their immediate attention, you'll have their gratitude. It instantly triggers the principle of reciprosity. They'll be much more likely to help you in the future.

Frankly, it surprises me that more people don't do this. Instead most people waste their time pursuing the usual, "easy" methods. As a result, they are lost in the noise and get ignored.

7 Steps to Get an Influencer to Adore You

Here's how to put this strategy into action.



* Choose the influencer

* Buy their product

* Show up on their radar

* Take action and get results

* Create a video testimonial

* Contact the influencer

* Follow up with the influencer



Here are some tips for each step to get the most out of this strategy.

Step 1: Choose the Influencer

Choose someone you want to get the attention of. If this is your first go at it, choose a more "mid-tier" influencer.