http://feeds.feedblitz.com/-/58381679/0/ibmaudioblogs.mp3

I have to break something to you.

It’s none of your business how, when, where and on what device your audience uses to connect with you.

Your audiences—your customers—have already chosen their mobile device.

In fact, they are begging you to go mobile.

Now, there are a lot of ways to give your customer a good mobile experience, and there are a few things you should be doing this year to take your mobile game to the next level.

The Fundamentals

I'm going to pick up where I left off last year, when we covered how you should be getting started with mobile. So if you haven’t taken the two steps below, you’ll want to check those out.

Getting Started With Mobile



* 3 easy steps to become mobile-friendly and

* Make sure your landing and conversion pages are mobile optimized



So what do your customers expect of you when it comes to a good mobile experience?

I'm going to share 3 things you should be doing this year to make your content more mobile friendly, but first, you need to understand how your customer digests your content.

Heidi Cohen (a popular marketer at Heidicohen.com) discusses the four ways we consume content.

Let's look at how mobile as impacted each of these methods of consumption.

Focused Use

This is where we are super focused on one task at hand (who does that anymore?) consuming the content we are giving our attention to.

A good example of this is reading books. Do you still read books?

For most of us, when we read a book we're pretty focused on that and that alone. We aren't trying to multi-task.

Readmills, an app maker that offers apps for you to download books onto your smart devices has reported that they now have more customers reading books from their smartphone vs. tablets.

Does that fascinate you as much as it does for me?

Tablets were born from e-readers, which were the first digital version of books...,Yet, their smaller counterpart (the mobile phone) is now taking over when it comes to how readers choose to consume books.

Dual Consumption

This is where we are using more than one device (most likely multi-tasking) because the activity from one device is not engaging enough to be doing it alone.

We're all guilty of this, said by the guy who is sitting on his couch typing this on a laptop, while watching the Olympics while texting my friend.

A big myth about mobile users is that they are in a rush. That is actually far from the truth as 85% of smartphone usage happens at home while watching TV.

Mobile has gone from being the second screen to the first screen.

Time Shifting

This is where we save content for consumption at a later date.

Have you ever downloaded a movie to your tablet before you got on a plane?

Have you ever used an app like Instapaper or Pocket to save an article or a blog post for later? Heck, you might even be reading this post from within Instapaper or Pocket.

We now choose when and where we consume content, no matter when it was created. Just save it for later.

Pocket (formerly, read it later) reported that they have over 10 million articles being saved for later use each and every month.

Info Snacking

Lastly there is info snacking. This is where we consume content during otherwise wasted times.

Have you used your phone while waiting in line? Guilty.