DiscoverAPAC B2B Revenue Marketing#7 The Secrets Behind Buffer and ReferralCandy Content Marketing Strategy
#7 The Secrets Behind Buffer and ReferralCandy Content Marketing Strategy

#7 The Secrets Behind Buffer and ReferralCandy Content Marketing Strategy

Update: 2021-08-28
Share

Description

Content marketing is nothing new. It has been here since companies produced their first flyers for their audience to promote about their products. 

But obviously over the years, content marketing has changed tremendously and became really competitive because nowadays, anyone can basically build their own website and publish content on different channels.

So how do you stand out and win? This time we got Alfred Lua, who spent close to 6 years at Buffer and now he is the Marketing Lead at ReferralCandy. He will be sharing with us his content marketing approach to win in such a content crowded market with a small team and compete against other giants like HubSpot and more. 

Let’s see what I have learnt from our conversation.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#7 The Secrets Behind Buffer and ReferralCandy Content Marketing Strategy

#7 The Secrets Behind Buffer and ReferralCandy Content Marketing Strategy

Gary Wong