Today on Nuggets On The Go, Melvin Lim from PropertyLimBrothers speaks to Ming Feng, CEO of Seedly, an online platform focused on helping readers make smarter financial decisions with the right tools and the right mindset. He learns about Ming Feng’s journey from co-founding Dollars And Sense, balancing it with his job as a trader, and transitioning to Seedly as an intern; following which he worked his way up to head of marketing, and currently CEO.

Find out what motivated this part-time DJ throughout his journey and what drove him to restart his career as an intern at Siddle, as he talks about his interest in growth marketing, Seedly’s evolution from a tech company to a content-driven platform and the importance of adapting to changing content consumption trends, and his thoughts on the future of real estate.

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PLB x Seedly New Launch Convention 2024 on July 7th, 10 am - 8 pm! 1 day, 10 speaking sessions with 6 keynotes by industry experts from PropertyLimBrothers, sharing exclusive PLB frameworks for choosing the right condo!

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Timestamps:

00:00 Intro

01:04 What's like being the Head of Seedly?

02:19 Mid-career switch

06:02 First job experience

07:22 Dollar and Sense

10:00 Starting over as an intern

11:45 What is Seedly?

13:19 Changes of how people consume content

16:20 Platforms of Seedly

17:33 Target audience

20:02 Being in the personal finance industry

23:51 Seedly's active members

24:41 The switch from tech company to media house

28:37 Allocating a budget for marketing

29:45 Short form or long form content?

30:58 Paid marketing / How to balance marketing?

35:14 Is long-term content better?

36:38 What's the marketing approach for brand new companies?

39:17 Marketing a band

45:20 How Ming Feng became a DJ

47:12 Key learning points from being a DJ and experience in finance

50:41 Making it into the DJ scene

53:54 Float therapy

56:23 To-do list tips

57:11 Positioning in being a personal finance industry

58:52 Positioning in being a DJ

59:52 What are the worries of working adults in finance space?

01:05:17 Optimal age to start planning for retirement

01:06:06 Get rich quick mentality

01:08:33 Ming Feng investments

01:11:59 Two books for business owners

01:13:30 Short term satisfaction

01:14:45 Card 1: "When was the last time you were proud of yourself?"

01:16:35 Card 2: "If you could witness any event from the past, present or future, what would it be and why?"

01:19:18 Future plans of Seedly

01:21:21 New Launch Convention

01:23:11 Outtakes