DiscoverNOTG - Nuggets on the Go by PropertyLimBrothers#75: Building A Personal Brand, Finding Your Niche & Lessons from a Failed Business
#75: Building A Personal Brand, Finding Your Niche & Lessons from a Failed Business

#75: Building A Personal Brand, Finding Your Niche & Lessons from a Failed Business

Update: 2024-07-26
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If you’re into financial related content, you might have come across our next guest!


 


In this episode of NOTG, Melvin Lim speaks to Josh Tan, founder ofThe Astute Parent. Josh shares his journey from starting his YouTube channel in 2015 to becoming a trusted financial advisor. He discusses overcoming self-doubt, scaling his brand, and the importance of consistency in achieving long-term goals.


 


Josh elaborates on his distinctive route in financial planning, which began during his undergraduate years and led him to choose a self-employed path. Over time, his focus evolved from basic savings and insurance plans to comprehensive retirement planning, highlighting the importance of aligning one’s online presence with their area of expertise and maintaining consistency in social media messaging.


 


Find out more about Josh strategies on managing financial stages, as he shares advice, case studies and lessons from his (failed) entrepreneurial journey, on this episode of NOTG!


 


Timestamps:

00:00 Intro

00:48 YouTube Channel Journey

02:44 Financial Planning Journey

04:42 First niche

08:40 Mid 20s financial advice

12:54 Seasons of life

16:17 Approaching retirement

20:24 Is their a formula for retirement?

22:09 Good habits

23:34 Insurance recommendations

28:24 Life insurance for kids

30:17 Life or Term?

32:36 Allocating your cash for Insurance, Investing, Savings, ETC...

35:13 Consuming Policies

37:07 Residential loan to retirement

38:43 Inheriting a big property

41:07 Are you too optimistic on real estate?

46:12 Sharing personal journey online

50:40 Planning your inheritance

54:41 Paying off your outstanding debt with your inheritance

01:00:00 Remembering cases of customers

01:01:28 Current company

01:02:17 PromiseLand

01:02:24 Why TheAstuteParent?

01:06:06 Ice cream business mistakes

01:13:58 Meaning of money?

01:18:05 The next step

01:19:09 Advice for parents

01:20:37 Tax planning and stocks

01:23:50 What professional skill are you currently working on?

01:25:12 What title would you give this chapter in your life?

01:26:56 Work life balance

01:33:36 Outtakes

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#75: Building A Personal Brand, Finding Your Niche & Lessons from a Failed Business

#75: Building A Personal Brand, Finding Your Niche & Lessons from a Failed Business

Melvin Lim