Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose.

• SOURCES:
  • Stacie Bornn, vice president of sales, marketing, and creative at Fusion Specialties.
  • Judi Henderson, C.E.O. and president of Mannequin Madness.

• RESOURCES:
  • "How This Oakland Business Gives Mannequins New Life (Almost)," by Christopher Beale (KQED, 2024).
  • "Nike's Controversial Plus-Size Mannequin Is a Brilliant Business Decision," by Kate Taylor (Business Insider, 2019).
  • "A Glance at History of Store Mannequins," by Anne D'Innocenzio (AP News, 2014).
  • "Making a Fashion Statement, With or Without Clothes," by Elisabetta Povoledo (The New York Times, 2011).
  • "Stores Demand Mannequins With Personality (Heads Optional)," by Stephanie Clifford (The New York Times, 2011).
  • "Body Design, Variable Realisms: The Case of Female Fashion Mannequins," by Sara K. Schneider (Design Issues, 1997).

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.