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What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.

Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. We'll challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the client's eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. We'll guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count.

In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. We'll also delve into the intriguing concepts of the 'helping others industry' and the 'kindness economy', exploring how these r

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This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm 

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