From Palm Beach boutiques to TikTok virality, Holland has mastered the art of pivoting - in business, style, and life. In this episode, Nikki sits down with her longtime friend and fashion content creator, Holland Paterno, to talk about building a thriving brand, navigating the influencer world, and preparing for her biggest role yet: motherhood.

You’ll hear how Holland went from retail jobs and toxic workplaces to creating a sustainable business through affiliate marketing, brand partnerships, and a whole lot of creative grit. She opens up about hitting the “sweet spot” on TikTok, why she’ll never fully niche down, and how she’s planning her maternity leave while keeping her business running smoothly.

Whether you’re an aspiring content creator, a fashion lover, or a fellow entrepreneur trying to juggle all the things, Holland’s story will inspire you to embrace the pivots, trust your instincts, and build a brand that feels like you.

What You’ll Learn in This Episode:

• Holland’s path from mattress sales to full-time content creator
• How she built her business through the Amazon Influencer Program & LTK
• The role pivoting plays in sustainable business growth
• Navigating brand partnerships & staying aligned with your values
• Balancing business and motherhood (and what she’s planning for maternity leave)
• Why authenticity and community matter more than follower count

Links & Resources:

• Follow Holland on Instagram: @hollandpaterno
• Shop Holland’s Amazon storefront
• Shop Holland's LTK Storefront
• Connect with Nikki on Instagram: @nikkiarensman
• Follow The Business of Brand Podcast Instagram

This episode was recorded and filmed at PodPlus Studios in Jupiter, Florida. If you're looking for a luxury podcasting experience in a top of class studio - that is the place to do it!

Ready to start your personal brand and kick off your creator journey?! Create your full brand identity including a logo, color palette and font pairings using Brand Identity Breakthrough!