73. BreakRoom Marketing : From Friendship to Founders - Building A Digital Marketing Empire That Delivers ROI Driven Content
Description
In this episode of The Business of Branding Podcast, Nikki sits down with Ashley Linnane and Tori Overmyer, the co-founders of BreakRoom Marketing, a boutique social media agency redefining what it means to create and manage content with purpose. Together, they share their unconventional paths from hairstyling, teaching, and photography into building a thriving agency rooted in strategy, creativity, and genuine partnership.
You’ll hear candid stories about leaving the coaching industry, navigating burnout, scaling through hiring, and surviving the inevitable rollercoaster of entrepreneurship. They also reveal how they differentiate Break Room in a crowded space by focusing on ROI, creating organic content that feels human, and supporting clients like true business partners—not just content schedulers.
If you’ve ever wondered what it really takes to build an agency, find the right business partner, or scale without losing your integrity, this episode will inspire and ground you.
What You’ll Learn
- How Tori and Ashley co-founded BreakRoom Marketing
- Why burnout in the coaching industry led them to seek more tangible, fulfilling work.
- The importance of partnership in entrepreneurship
- Break Room’s differentiators
- The messy middle of scaling
- Why brand strategy is more important than ever in the age of AI content creation
- Their advice for entrepreneurs just starting out.
Links & Resources:
- Follow BreakRoom Marketing on Instagram
- Visit the BreakRoom Marketing Website
- Connect with Nikki on Instagram: @nikkiarensman
- Follow The Business of Brand Podcast Instagram
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