PlayLab, inc. is a creative agency that's worked with Virgil Abloh, Post Malone, Nike, Marc Jacobs, Louis Vuitton, Adidas, and more. We spoke with their founders, Jeff and Archie, from their offices in Los Angeles about a name for our new cocktail, being electrocuted, a little hot shooter talk, TJ hates "strategy," pitch decks, how they pulled off the infamous Post Malone album cover, we propose a rebrand for The US Open, growing up with a tennis dad, foot surgery, Honey I Shrunk The Kids (1989), making music in Ableton, and the three bands and movies that influence their work today.

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