Feeling like your Etsy sales have dipped recently? You’re not imagining it and Etsy’s Q2 2025 earnings report confirms it.

In this episode, I break down exactly what’s going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We’ll talk about rising fees, buyer hesitation, and Etsy’s push toward AI and personalisation... all without the corporate waffle.

But more importantly, I’ll walk you through what to actually do about it. Whether you’re on Etsy, your own website, or both, you’ll leave this episode feeling calm, clear, and ready to take control of your strategy again.

✨ We cover:

• What Etsy’s report really reveals (and what most sellers miss)
• Why it’s not you - it’s the current buying climate
• 4 things you can do right now to strengthen your shop
• The truth about fees, platforms, and where to focus next

If you’re feeling a little lost or discouraged, this episode will help you zoom out, realign, and move forward with purpose. 💛

🔗 Links mentioned in this episode - What is a social media home hub and how do you find yours?

Insta CTA

🚨 Free Challenge Alert! 🚨

✨ Want more sales from your handmade shop? ✨

Want to boost your Etsy/shop sales?

Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek

Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).

Across 4 powerful classes you’ll learn how to:

✅ Spot and create products your customers actually want

✅ Optimise your listings so they get seen in search

✅ Multiply your listings without burning out

✅ Market your shop simply (so you can spend more time making, not stressing)

It’s fun, practical, and could be the turning point for your business.

🎟 Sign up free here → handmadebosses.com/listathonweek

Love,
Steph & Team HB xox 💛