8 reasons why you and your business should be using LinkedIn

LinkedIn to some people is a boring platform and it wouldn’t even make it to many peoples first page of apps on your smart phone. In 2019 LinkedIn has 610 million users, compared to 1.74 billion users for Facebook and 1 billion for Instagram.

Based on the numbers above it makes sense for many individuals or even businesses not to even spend time creating content, searching for leads or actively using the LinkedIn platform. This is a huge missed opportunity. Below are my reasons why in 2015 I have spent the majority of my time using LinkedIn as my preferred platform but also building a profile with a network of like-minded individuals.

1. LinkedIn has 610 million users, roughly 250 million of these are active monthly, however only 3 million share content on a weekly basis. That’s just a touch over 1% of monthly users. (Source: Accuagency).

1. It’s nice not to be looking at individuals with duck lips every second photo who think they are models trying to sell a unresearched fat loss supplement.

1. 91% of marketing executives list LinkedIn as the top place to find quality content. (Source: Sophisticated Marketers Guide To LinkedIn)

1. Only 1 million users have published an article on LinkedIn. That works out to be under 0.2% of users taking advantage of voicing their knowledge, promoting their business or stating information about their job and passion.

1. LinkedIn tends to have very few keyboard warriors. If you ever read comments on Instagram or Facebook, some people can just be nasty! I find LinkedIn is a platform which debates don’t turn into bullying or personal attacks. Whether this is because the clientele is of a higher education or the individual can be tracked down via their place of work, making it riskier on that individual.

1. It’s a platform where you connect with like-minded individuals who I can learn from, reach out too and associate yourself with.

1. There is very minimal religion and political views posts.

1. LinkedIn is the best and proven social media platform to generate new leads (Source: Hubspot). I have had projects become successful due to help from LinkedIn connections which would have otherwise been cancelled.

Not matter what platform you or your business use to generate leads or connect with new individuals if you have a LinkedIn account then let your first step be to get a profile picture.

This alone will help you generate 21x more views and 36x more messages and only takes a couple of clicks and sets you up on the right path (Source: Expanded Dramblings).