If you’ve listened to my content for any length of time you’ll know I’m a big fan of growing a mailing list and in order to do this I really believe having some sort of freebie or lead magnet massively improves your chances of getting people to hand over their email address. 

When you’re getting started this can look like a simple downloadable guide, checklist or e-book. But as your business grows a quiz might be something you want to explore to bring people into your world and onto your list. 

I get questions pretty much every week from people inside and outside the Just Start Now community about quiz software and how to design a good one. So it felt only right to invite co-founder of Interact, Josh Haynam, onto the podcast to share insight from what he sees working well in the world of quizzes for generating leads and customers for your wellness business. 

In this episode we talk about: 

The way quizzes mimic the way the brain works and what makes them so addictive and intriguing to us as users 

How quizzes are a great way to create connection and intimacy (or as Josh points out in-to-me-see!) with your ideal customers, greeting them and starting a conversation without you needing to chat in person 

How Interact is using AI to help build great quizzes fast, yet how Josh still sees real human interaction as the bedrock of all successful businesses

When it’s a good time to use a quiz in your business and when it’s not and the point where automation really fits in.