82. From Breakdown to Breakthrough: The Origin of Project B
Description
In this special episode, we’re pulling back the curtain and sharing the story you’ve never heard — how three coaches, a pile of failed plans, and a vision bigger than fitness turned into something we can finally reveal: Project B
Join us as we open up about the messy middle — the early days of coaching, building Fit Coach Pro from scratch, and the tough lessons that forced them to grow as people and as leaders. This isn’t just a highlight reel — it’s the real story behind the process
You'll hear:
- The frustrations that sparked our biggest pivots
- Why we walked away from something we built ourselves
- The moment the vision clicked — and the team behind it did too
And finally — after a year in the making — we drop the name.
This episode is for anyone building something, chasing more, or wondering if the hard parts are worth it. Spoiler: they are.
APPLY FOR COACHING:
https://www.lvltncoaching.com/1-1-coaching
SDE Method app:
https://www.lvltncoaching.com/sde-method-app
Project B Waiting List
https://quest.lvltncoaching.com/project-b
Macros Guide
https://www.lvltncoaching.com/free-resources/calculate-your-macros
Join the Facebook Community:
https://www.facebook.com/groups/lvltncoaching
FREE TOOLS to start your health and fitness journey:
https://www.lvltncoaching.com/resources/freebies
Alessandra's Instagram:
http://instagram.com/alessandrascutnik
Joelle's Instagram:
https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn
Josh's Instagram:
http://instagram.com/joshscutnik
Chapters
00:00 Introduction to the journey
02:29 Personal Backgrounds and Health Journeys
09:45 Struggles and Resilience in Health
14:12 The Formation of the Team
18:38 The Catfish Incident and Future Plans
18:42 The Genesis of Fit Coach Pro
23:43 The Evolution of Coaching Software
29:18 Lessons Learned from Fit Coach Pro
33:40 The Merger: A New Beginning
United States
