#83: Measure digital success With Adrian Kingwell
On this episode Co-host Stefano interviews Adrian Kingwell. He is a digital entrepreneur, founder of Mezzo Labs, a leading British digital analytics consultancy, and of Uplifter, an analytics SaaS platform.
Adrian worked for 10 years in software sales and marketing for companies like Oracle and GE, before deciding to start his own business.
In 2006, he created Mezzo Labs, working from his kitchen table in Southeast London. After 10 years of building a successful UK business, he decided to open an office in Hong Kong and push into the Asian market - little realising that pro-democracy riots and world’s most extreme lockdowns were just around the corner. His story is a great lesson for anyone who has dreams of global domination.
Mezzo Labs turns digital data into customer-winning experiences. We help you think faster, act smarter and sell more online. Our Uplifter platform turns marketing data into actionable insight and helps you decide what is working - and not working - in your digital channels. Our Services accelerate digital maturity, winning you extra customers, without increasing marketing budgets or headcount. With offices in London, Hong Kong and Singapore, we have a team of talented data experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science, Conversion Rate Optimisation (CRO) and personalisation.
Our consultants are certified in Google Analytics, Adobe Analytics and Tealium. We work with leading brands in financial services, travel, retail, telco and media. Whether you’ve just started your digital transformation, or are striving to reach “digital utopia”, we can help you achieve your goals.
Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.
This episode is sponsored by International Expansion Explained. Are you looking to expand internationally, but you're not sure where to start? Or you export already but would like to venture further overseas? Reach out to arrange an international clarity session and learn more about growth plans here
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