DiscoverAlways Be Testing#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co
#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

Update: 2025-06-09
Share

Description

This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social commerce as the next wave of influencer marketing, enabled by expired Amazon patents, and highlights TikTok Shop's leading role due to its seamless user experience. Creator Co. helps brands navigate this space by providing technical setup and access to a vast influencer network. The conversation touches upon the potential of other platforms like YouTube, YouTube Shorts, and the surprisingly underutilized Pinterest, emphasizing the platform's aspirational and positive nature. A key theme is the importance of authenticity in influencer marketing, particularly in the age of AI, and the need for improved attribution models and transparency in influencer compensation to address concerns arising from browser extensions like Honey.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

Tye DeGrange