DiscoverAlways Be Testing#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon
#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon

#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon

Update: 2025-08-26
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In this episode of Always Be Testing, host Tye DeGrange sits down with Erica Yoon, Director of Marketing at BuildOps, a vertical SaaS platform designed for commercial contractors. With prior experience at companies like Reddit, Erica brings a rich perspective on scaling marketing strategies that go beyond demand generation.

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#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon

#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon

Tye DeGrange