DiscoverMarket MakeHer Podcast88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)
88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)

88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)

Update: 2025-05-09
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Let’s break down how sector investing works—because sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company.

In this episode, we explain the 11 sectors of the stock market using something called GICS—the Global Industry Classification Standard (sounds fancy, but we’ll make it make sense). You’ll learn the difference between cyclical sectors that thrive when the economy is booming (think financials, tech, consumer discretionary) and defensive sectors that hold strong even when times get tough (like healthcare, utilities, and consumer staples).

Money flows from one sector to the next as the economy moves through the business cycle. From early recovery to late-stage expansion to recession—every stage favors different sectors. We’ll show you how to spot the rotation, understand sector tailwinds and headwinds, and use that insight to build smarter investing ideas.

By the end, you’ll be able to answer:
Am I playing offense or defense with my portfolio? And is it time to switch?


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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.


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Market MakeHer podcast provides financial literacy education. Tools and resources mentioned are for informational and educational purposes only. Remember, investing involves risk, and there's always a potential for losses when investing in securities. Market MakeHer LLC provides educational content and resources, but we are not registered financial advisors and do not provide personalized investment advice. Consult with a licensed financial advisor before making any investment decisions.

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88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)

88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)

Jessica Inskip and Jessie DeNuit