In this episode, we dive into something that’s often overlooked but crucial to running a values-driven pet business: treating all clients with the same respect and care—no matter how often they come or how much they spend.

Whether someone spends $30,000 a year or $3,000 total, the impact of their loyalty, referrals, and shared experiences can be far greater than what’s seen on paper. And beyond that, every single animal in our care deserves to feel safe, valued, and loved—regardless of who owns them or how frequently we see them.

We unpack why consistency in client experience builds trust, boosts your brand reputation, and helps your business stand out in a competitive market. If you’ve ever struggled with navigating client relationships or questioned how to prioritise your time and energy, this one’s for you.

What you’ll hear in this episode:

🐾 Why it pays to treat every client with equal care

🐾 The hidden value of once-in-a-while or lower-spending clients

🐾 How word-of-mouth and brand alignment connect to equity in treatment

🐾 The importance of integrity and fairness in service-based pet businesses

🐾 How to protect your values while scaling

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