90 Second Content Marketing Lesson - List Envy
Update: 2014-11-05
Description
We’ve all probably read stories about
companies with huge mailing lists and had pangs of inadequacy. Of all the things we can measure, particularly in the email communications
world, list size seems to be the statistic with the greatest emotional hold on
us.
How can you really tell what is working when a good portion of your
file never reacts to ANYTHING you send? You can’t.
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