Building a powerful and intentional personal leadership brand is essential to your leadership legacy. Whether you're an emerging leader or a leader looking to refine your current leadership style, this episode will give you actionable steps to create a personal leadership brand that aligns with your core values and allows you to make greater ripples of impact as you lead. We explore the following key questions to help guide your journey:

• What do you want to be known for as a leader?


• What legacy are you intentionally building right now?


• What are your current personal and leadership values, and how are you incorporating them into your work?

Here are 5 steps you can work through to build your personal leadership brand:

Identify the values you want to embody and uphold as a leader

Reflect on the values that matter most to you and how you want to embody them as a leader. These values will form the foundation of your personal leadership brand.

Determine how these values make you stand out as a leader

Understand how your unique values overlap with your strengths, talents, and gifts to differentiate you from other leaders.

Conduct a values assessment

Check in on how you are currently leading with your values and determine where there is room for growth to incorporate your values into your leadership in ways that allow your personal leadership brand to shine.

Take small steps to embody these values

Start making intentional choices that reflect the leader you want to be. Small, consistent actions over time build trust, likeability, and credibility. This is how you build your leadership capital over time.  

Practice pausing in high-stress moments

In times of pressure, take a breath and a pause to reflect on how you want to show up. In this pause, you have the chance to recall your values and make a decision through the lens of your values instead of high emotions. 

By taking the time to define what you stand for and practicing the embodiment of these values, you can craft a personal leadership brand that reflects your true identity and creates a lasting legacy.

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