In this episode of Waterfall, Mike is joined by Chloe Clarke, Senior Marketing Manager at Affinity Water, to talk about behaviour change and how small everyday actions can make a big difference. Chloe shares how Affinity Water’s Keep Life Flowing campaign is inspiring people to use water more responsibly, the role of communication in building trust, and why working together is key to protecting our precious supply. Packed with practical advice and real-life examples, this conversation shows how we can all play a part in shaping a more sustainable water future.

Timestamps

00:00 – Introduction

02:15 – Why behaviour change matters

07:30 – Campaigns that connect

13:40 – Building trust through communication

19:20 – Everyday water-saving tips

25:10 – Looking ahead

29:00 – Closing reflections

Show notes

Keep life flowing: simple changes to save water |Affinity Water