In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers.

Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing.

The episode also explores future trends in product marketing, including the impact of AI and how companies can foster creativity by giving employees more flexibility.

Key points:

• Side hustles as a tool for career growth and creativity.
• The rise of AI and machine learning in product marketing.
• Encouraging a creative mindset by balancing day jobs with passion projects.
• How external perspectives can fuel innovation in the workplace.

Get ready to explore how you can apply these future-focused ideas to your marketing strategies.

About Leonard Burger

Leo is a product marketing specialist by day and fintech geek by night. Currently active in fintech marketing, his professional experience spans across multiple industries and countries. Besides marketing he also has a passion for startups, innovation and venture capital.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: Leonard Burger | Dom Hawes 

Website: Leonard Burger bio

Sponsor: Selbey Anderson 

Other items referenced in this episode:

Leda Glyptis PHD

Andrew Davies: The Unicorny Marketing Show

'Deeply sorry,' CrowdStrike boss apologises for global IT outage by Zoe Kleinman, BBC News

Utopia for Realists: And How We Can Get There by Rutger Bregman

Product Marketing Alliance

Chapter summaries

Introduction to part two

Dom welcomes listeners back for part two of the discussion with Leonard Burger, introducing product marketing’s relevance today and preparing for an exploration of its future.

The rise of side hustles

Dom and Leonard discuss the increasing popularity of side hustles among professionals, especially in the US, and how they can enhance career development.

Leonard’s personal experience with side hustles

Leonard shares his journey with equity crowdfunding and angel investing, highlighting how these ventures offer diverse experiences that enrich his day job as a product marketer.

Side hustles as a learning tool

Leonard explains how engaging in side projects can provide new perspectives and insights that improve one’s performance in their main career.

The broad benefits of side hustles

Dom summarises how side hustles build networks, foster new skills, and offer external cultural insights that executives can apply in their day-to-day roles.

The future of product marketing

The conversation shifts to future trends in product marketing, with Leonard pointing to AI and machine learning as key drivers of change in the next three to five years.

Cultural shifts and leadership mindsets

Dom and Leonard discuss how leadership must evolve to attract and engage young talent, emphasising the importance of fostering an entrepreneurial mindset within organisations.

Global product marketing and collaboration

Leonard explores the potential for European and UK companies to leverage lessons from Silicon Valley and work together to innovate in the field of product marketing.

Advice for aspiring product marketers

Leonard concludes with practical advice for those looking to enter product marketing, recommending resources such as the Product Marketing Alliance.