Interview Date: September 21st, 2025

Episode Summary:In this inspiring conversation, Menina Fortunato sits down with Julie McDonald, the trailblazing co-founder of MSA Agency and the first dance agent in history. Julie shares her incredible journey from professional dancer to industry visionary—representing some of the biggest names in choreography and performance.She reflects on the evolution of the commercial dance world, the importance of professionalism and preparation, and what truly sets apart dancers who build lasting careers. Julie offers invaluable advice on networking, auditions, and why knowing your dance history—from Bob Fosse to Jerome Robbins—is essential for any serious artist.From agency insight to mentorship, this episode is filled with stories, wisdom, and warmth from a woman who changed the industry for dancers everywhere. Julie also shares exciting news about being honored with the Trailblazer Award at Gala of the Stars—a full-circle moment for one of dance’s greatest advocates.This episode is perfect for dancers, teachers, and aspiring professionals who want to understand the business behind dance, the art of longevity, and the power of curiosity and gratitude in shaping a meaningful career.

Shownotes:

(0:00 ) – Welcome & intro to Julie McDonald and her legacy

(3:15 ) – Julie’s start as a dancer & transition into agency life

(7:40 ) – Founding MSA: creating the first dance agency in the world

(12:25 ) – Representing choreographers, dancers & industry icons

(22:10 ) – What makes a dancer stand out to an agent

(35:05 ) – How the dance industry evolved through the decades

(50:12 ) – Advice: professionalism, mindset, and consistency

(1:13:05 ) – Julie’s message: know your dance history & icons

(1:16:16 ) – Gala of the Stars — Julie honored with Trailblazer Award

(1:16:57 ) – Closing: gratitude, selfies, and inspiration for young dancers

Biography:

Julie McDonald is the visionary co-owner of McDonald Selznick Associates (MSA) and a trailblazer in dance and choreography representation. In 1985, she launched the first talent agency devoted exclusively to dance, setting a new standard for advocacy, professionalism, and artistic excellence in the industry.

From the outset, Julie championed fair terms and improved working conditions for dancers and choreographers, tirelessly promoting the visibility and integrity of commercial dance. In 2000, she joined forces with Tony Selznick to found MSA, which today represents a roster of award‑winning talent. Her clients have earned Emmy, Tony, MTV, and MTV Awards—while leading the creative teams behind Broadway hits, Las Vegas spectaculars, high‑profile films, television dramas, sitcoms, and major awards shows (Emmy, Grammy, Oscar).

A dedicated collaborator and industry visionary, Julie co‑created the American Choreography Awards (1994–2004), celebrating excellence in dance across media. Her pioneering work has been recognized with Lifetime Achievement Awards from both the Choreographers Carnival and McCallum’s Choreography Festival.

Through her ongoing projects and continued leadership at MSA, Julie McDonald remains a powerful force in shaping the future of dance, honoring its past, and empowering the artists who bring it to life.

Connect on Social Media:

Instagram- https://www.instagram.com/juliemcdonaldmsa/