In this episode, I am joined by Elise Balsillie for a special ‘double-header’ release. Elise Balsillie is the head of Thryv Australia and New Zealand Check them out here www.thryv.com). Thryv (formerly known as Yellow Pages in NZ) has been supporting the small business economy in New Zealand by helping small business owners navigate the complexities of marketing and growing their business. Elise is an ardent advocate for the small business community and has a focus on helping small business owners digitise their operations. This is a space in which small changes can make a significant difference in the lives of business owners. On side A of the podcast Elise talks with me about the small business digital divide in New Zealand noting that a whopping 50% of NZ businesses are not as digitally enabled as they could be and how this can be bridged. Then on side B we continue the discussion by delving into how small business can build business resilience through smarter technology. There should be a number of nuggets in this podcast for small business owners.

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