#100 - Reddit for Higher Ed 101: Why Every College Needs a Subreddit (AI Search, SEO, and Enrollment Strategy) w/ Ross Simmonds

#99 - How to Write Blogs and Emails Prospective Students Might Actually Read w/ Erin Fields from Ologie

#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati

#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover

#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats

#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm

#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff

#93 - How a Higher Ed Video Production Company Incorporates AI into Its Work

#92 - A Higher Ed Marketing Leader’s Guide to Implementing AI Across the Organization w/ Seth Odell from Kanahoma

#91 - Increasing Donor Engagement Through Specific Stories w/ Senior Fundraising Leader, Jennifer Porter

#90 - Higher Ed Content Creation, But Make It Not Suck w/ John Azoni from UNVEILD

#89 - Growing Your Influence with Short-Form Video on Social Media w/ Rob Clark from @ThatTallFamily

#88 - Stop Copying Bad Content: How to Break Out of the Higher Ed Marketing Status Quo w/ Tony Sheridan

#87 - Wes Anderson Meets Higher Ed: Texas A&M’s Quirky Storytelling That Breaks the Rules w/ Warren Cook from Make Something Beautiful

#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them) w/ Maya Demishkevich

#85 - Inside Vanderbilt’s Emmy-Winning Video Team w/ Randolph Infinger

#84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh

#83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing

#82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni

#81 - How to Grow on Youtube - Strategies for Higher Education w/ Matt Hames from 3 Enrollment Marketing