#98 – Swimming against the current to champion a values-led sales culture w/ Alan Versteeg
Description
This week on The Sales Transformation Podcast Phil is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters.
Alan had a rough start in sales – he was fired from his first four jobs! It wasn’t until he completely transformed his mindset that success started to follow: he realised that successful salespeople are successful because of their values, not because of learned behaviours.
Highlights of the discussion include:
- [01:29 ] – Fired from your first four sales jobs? Maybe you're not treating it as a profession
- [14:11 ] – Using tactful audacity to challenge a client's RFP and start a school of values
- [26:41 ] – Stop saying you're customer obsessed and show where you demonstrate it
Connect with Philip Squire on LinkedIn
https://www.linkedin.com/in/philipsquire/
Connect with Alan Versteeg on LinkedIn
https://www.linkedin.com/in/alanversteeg/
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