Hello, remember me?  Sorry that it's been 6 weeks, but I'm back.

In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business. 

Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi.  The event was great, and really reframed how I am thinking about the business, and about being a business owner.  

My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this.

Chapters

• (00:00:00 ) - What's Up With Me
• (00:00:38 ) - Top Creators: AI and How to Use It
• (00:06:21 ) - How We're Going to Implement Hybrid Podcasting
• (00:10:36 ) - How I'm Using AI on My Personal Channel
• (00:14:27 ) - Writing Content Is Dead on Social Media
• (00:17:43 ) - A Retrospective on The Kastos Scaling Workshop
• (00:18:43 ) - Interview
• (00:19:14 ) - The Warren Buffett Lecture
• (00:21:19 ) - Six Metrics That Make Up My Business
• (00:23:17 ) - Top Executives: Paid Acquisition
• (00:24:39 ) - Keeping Person in the Business
• (00:25:42 ) - What is the Key Customer Risk?
• (00:27:16 ) - Key Market Risks
• (00:29:15 ) - Sales Funnels and How to Manage Them
• (00:30:37 ) - How to Get More Out of Your Work Life
• (00:31:40 ) - How to Scale a Startup: The Castos
• (00:34:01 ) - The Four R's for Job Description
• (00:35:04 ) - How To Get Feedback From Your Sales System & Culture
• (00:37:12 ) - What They Look For In Their CRM Hiring
• (00:38:54 ) - Sales and Marketing: The Middle of the Revenue Cycle
• (00:42:21 ) - Castos: How to Make Paid Acquisition Work
• (00:45:28 ) - The Time Evaluation Workshop