RS354: The State Of Podcasting Heading Into 2026
Description
Craig is back! Today, he welcomes fellow podcaster Colin Gray back to the podcast. They dive into the ever-evolving world of podcasting, reflecting on how much the landscape has shifted over the last decade and what people are craving now more than ever: genuine human connection. From the tug-of-war between YouTube and podcast growth, to what it really means to build an AI-first product, they explore the trends shaping creators, customers, and the platforms that connect them.
Highlights from Craig and Colin’s conversation:
How podcasting has changed over the last 10 years
The more we’re pulled toward AI, the more we crave genuine connection
Is it easier to grow a YouTube channel or a podcast?
Content integration and becoming a centralized hub
Spotify’s role in the evolution of podcasting
Monetization: ads, donations, subscriptions, and more
Balancing and prioritizing feature requests
How AI is shaping customer expectations
How to make your product AI-first
Resources and Links from This Episode:
- The Podcast Host: https://www.thepodcasthost.com/
- Colin on LinkedIn: linkedin.com/in/colinmcgray?originalSubdomain=uk
- beehiiv: https://www.beehiiv.com/
- Kit: https://kit.com/
- Creator Hooks: https://creatorhooks.com/
- Castos Free Tools: castos.com/tools
- Email me: podcast@roguestartups.com
- Find me on Twitter: @TheCraigHewitt
If you feel like Rogue Startups has benefited you, and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes.
Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:
- Twitter: @TheCraigHewitt
- LinkedIn: Craig Hewitt
- Email: podcast@roguestartups.com
Chapters
- (00:00:00 ) - Rogue Startups: 100 Days of AI
- (00:00:48 ) - How Podcasting Is Affecting AI
- (00:05:14 ) - How To Integrate Podcasts into Your Business
- (00:09:18 ) - Is Podcasting The Most Popular Media Format?
- (00:14:18 ) - Steve Bartlett on Spotify and Video
- (00:18:11 ) - Podcaster on Separation of Podcasting and Editing
- (00:22:19 ) - Podcasts: How Do They Monetize?
- (00:23:20 ) - Has Alitud added advertising to our Episode Builder?
- (00:25:24 ) - How to Make a Living on Podcast
- (00:27:45 ) - How is AI Affecting Your Company's Business?
- (00:32:24 ) - How To Make a Chatbot Like a Human Being
- (00:34:08 ) - 100 Days of YouTube
- (00:37:43 ) - How to Grow a Podcast on YouTube
- (00:40:53 ) - PODCAST: A Chat With Craig



