A Conversation with Matthew Hrushka, Product Marketing Manager at XCHNG, A Blockchain driven digital advertising ecosystem
Update: 2018-05-08
Description
With Matthew Hrushka, Product Marketing Manager at XCHNG
The XCHNG platform is an open-source digital advertising framework based on blockchain technology enabling the industry to operate on common rails and make it simple for advertisers, agencies and demand partners to buy, supply partners and publishers to sell, and 3rd party vendors to operate against decentralized smart-contract insertion orders (IO’s).
Only by unifying all players on an open system, based on blockchain and specific to advertising, can the industry create a third option to provide advertisers, agencies, demand partners, supply partners, and publishers with choice (at scale) while ensuring privacy for end-users.
The XCHNG platform is an open-source digital advertising framework based on blockchain technology enabling the industry to operate on common rails and make it simple for advertisers, agencies and demand partners to buy, supply partners and publishers to sell, and 3rd party vendors to operate against decentralized smart-contract insertion orders (IO’s).
Only by unifying all players on an open system, based on blockchain and specific to advertising, can the industry create a third option to provide advertisers, agencies, demand partners, supply partners, and publishers with choice (at scale) while ensuring privacy for end-users.
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