A Conversation with Rebecca Lerner, EVP, MadHive Networks, AdTech and The Blockchain.
Update: 2018-05-07
Description
Rebecca Lerner, EVP, MadHive
The MAD Network is a decentralized ad tech ecosystem designed to minimize the role of intermediaries and return lost value to both advertisers and publishers. Leveraging MadHive's status as one of the largest OTT ad buyers in the world, the network's strategy focuses on a TV-first rollout, beginning with regional and local advanced television.
The MAD Network is a decentralized ad tech ecosystem designed to minimize the role of intermediaries and return lost value to both advertisers and publishers. Leveraging MadHive's status as one of the largest OTT ad buyers in the world, the network's strategy focuses on a TV-first rollout, beginning with regional and local advanced television.
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