A Deep Dive into Generative Engine Optimization with Alexandra Gillespie, Wellhub
Description
What can scuba diving teach us about content marketing in the era of AI search?
Alexandra Gillespie, Editorial Writing Manager at Wellhub and former editor at Scuba Diving Magazine, joins Nicole to share how lessons from diving, like “plan the dive, dive the plan” apply to building marketing strategies that hold steady amid shifting trends. She explains how her journalism background shapes a people-first approach to storytelling, why strong SEO fundamentals still power success in Generative Engine Optimization (GEO), and how her team uses AI to work smarter without sacrificing strategy.
In this episode, you’ll learn:
- How diving discipline can help marketers stay focused in a fast-changing landscape
- Why strong SEO is the foundation for winning in AI-driven GEO
- Practical ways to use AI for efficiency while keeping strategy human-led
Things to listen for:
(00:00 ) Intro
(01:20 ) Alexandra's journey from journalism to marketing
(02:26 ) The value of a journalism background in marketing
(04:01 ) Lessons from scuba diving applied to marketing
(05:46 ) The importance of a holistic marketing strategy
(11:00 ) Aligning content for AI and GEO
(20:25 ) Leveraging AI tools in content marketing
(28:30 ) The role of proprietary research in marketing
(33:43 ) Embracing AI without letting it lead you
Resources:
- Connect with Alexandra: https://www.linkedin.com/in/alexandra-gillespie/
- Alexandra’s official website: https://www.alexandra-gillespie.com/
- Learn more about Wellhub: https://wellhub.com/
- Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
- More from Compose.ly: https://compose.ly/content-matters
- Produced in partnership with Share Your Genius: https://shareyourgenius.com/
- Learn more about our sponsor, Apollo, here: https://www.apollo.io/
United States
