Standing Out in a Crowded Marketing Landscape with Myles Carter, Trolley
Description
What happens when a storyteller learns to speak the language of the C-suite?
Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing out in a crowded market, and why marketers who deeply understand business fundamentals will be the ones who thrive.
In this episode, you’ll learn:
- The Business-Creativity Balance: Why marketers must master both
- Standing Out in a Crowded Market: How trust and expertise cut through the noise
- Content That Drives Revenue: Building strategies tied directly to business outcomes
Things to listen for:
(00:00 ) Welcome to the show
(00:00 ) Myles Carter and his journey to Trolley
(01:50 ) The blend of creativity and business in modern marketing
(05:23 ) How vertical-specific messaging impacts GTM strategy
(09:40 ) Making a strong business case for marketing investments
(13:19 ) Building organizational intuition and revenue-focused content
(15:36 ) Why AI can’t replace foundational marketing skills
(18:22 ) Storytelling, coaching, and career pivots
(23:35 ) Lessons from content fatigue and information overload
(37:49 ) Trust as a differentiator in brand marketing
(41:05 ) Picking the right marketing channels for focus and impact
Resources:
- Connect with Myles: https://www.linkedin.com/in/mylesdcarter/
- Learn more about Trolley: https://trolley.com/
- Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
- More from Compose.ly: https://compose.ly/content-matters
- Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Apollo, here: https://apollo.io
United States
