A Legacy Publisher’s Digital Playbook
Description
In Episode 12 of The Media Room, media journalist and author Vanita Kohli-Khandekar talks to Anant Goenka, Executive Director of The Indian Express Group about the future of legacy media in a digital-first world. From competing with influencers for attention to holding ground in an algorithm-driven landscape, Goenka shares what it takes to stay relevant without losing credibility. He opens up about the need for domain expertise in journalism, the promise and pitfalls of first-party data, and why The Indian Express is betting big on regional expansion, video, and a return of the iconic Screen brand. The episode also explores the challenges of media measurement in India, the fading role of serendipity in content discovery, and why Goenka believes that being “with it” doesn’t mean becoming like everyone else. Tune in for insights into digital strategies being adopted by legacy media.
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