The Shape of the Influencer Economy
Description
In Episode 5 of The Media Room, media expert and author Vanita Kohli-Khandekar speaks to 2 experts, Harikrishnan Pillai co-founder and chief executive officer of digital marketing agency The Small Big Idea as well as Kalyan Kumar, co-founder and CEO of influencer marketing platform KlugKlug. They discuss the influencer economy, how marketing campaigns utilise influencers, the duopoly of Meta and Google, breaking down parameters and levels within the ecosystem and the effect of recent events on current trends. Tune in for insights on how brands view influencers and how they capitalise on their influence.
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