A Lesson In Behavioral Science & How To Apply It To B2B Marketing
Update: 2025-01-08
Description
We’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the study of how humans really make decisions, courtesy of Shirin Oreizy, Founder & CEO of Next Step.
During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as well as real-world examples of how Behavioral Science is applied to B2B marketing challenges — from increasing adoption with new customers to increasing the lifetime value of existing customers.
Plus, hear from Shirin herself during an interview she had with co-host Kelly Lindenau on the show floor at B2BMX East!
RELATED LINKS:
- Learn more about Next Step.
- Connect with Shirin Oreizy here.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
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