You heard our conversation with Nadia Davis of PayIt from the show floor at B2BMX East in Alpharetta, GA last week; now it’s time to dive deeper into the topic of revenue-driven ABM with a replay of her highly rated keynote. 

Many companies enthusiastically dive into ABM, only to face disappointing results and wasted resources.

In this session, Nadia delves into the strategies for executing ABM correctly, ensuring buy-in and participation across the business. She’ll also spotlight six key tactics that will make any revenue or demand gen marketer an ABM hero.

Get the scoop on how you can transform any ABM approach into a revenue-generating powerhouse that delivers measurable results and drives sustainable growth for your business. Tune in now to learn how to: 

• Create a business-centric ABM strategy and implementation design for the executive buy-in
• Report, track and attribute to show measurable results and tangible ROI
• Get sales buy-in, enablement and training: Making the sales team the biggest advocates and champions of ABM.

RELATED LINKS: 

• Connect with Nadia Davis here. 
• Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. 
• Register for B2BMX West and get 15% off by using the code: MXPOD15
• Follow us on LinkedIn and X.