In this episode of Lunchtime BABLing, BABL AI CEO Dr. Shea Brown unveils a powerful new framework to assess business value when implementing AI—shifting the conversation from “Which tool should I use?” to “What value do I want to create?”

Joined by CSO Bryan Ilg and COO Jeffery Recker, the trio dives into the origin, design, and real-world application of the AI VALUE Framework:

- Visualize your operations
- Ask the right questions
- Link to AI capabilities
- Understand feasibility & risk
- Experiment & evaluate

This episode is packed with insights for business leaders, innovation teams, and AI professionals navigating the hype, risk, and opportunity of artificial intelligence. The framework—originally developed for BABL AI’s upcoming certification for business professionals—is meant to reduce AI project failure and help organizations do it right, not fast.

💡 Key topics:

- The difference between asking about tools vs. asking about value

- Why most AI projects fail—and how to avoid it

- How AI governance can create value, not just mitigate risk

- The importance of metrics, pilot testing, and customer focus

- Why being proactive beats being reactive in AI implementation Check out the babl.ai website for more stuff on AI Governance and
Responsible AI!